{"id":10210,"date":"2025-11-26T14:26:51","date_gmt":"2025-11-26T07:26:51","guid":{"rendered":"https:\/\/nahnmaup.nethost-3311.000nethost.com\/f811\/vi\/?p=10210"},"modified":"2025-12-20T08:42:21","modified_gmt":"2025-12-20T01:42:21","slug":"road-to-nobu-the-untold-stories","status":"publish","type":"post","link":"https:\/\/nabigetaconsult.com\/vi\/duong-den-nobu-nhung-cau-chuyen-chua-ke\/","title":{"rendered":"\u0110\u01af\u1edcNG \u0110\u1ebeN NOBU: NH\u1eeeNG C\u00c2U CHUY\u1ec6N CH\u01afA K\u1ec2"},"content":{"rendered":"

Tr\u00ean h\u00e0nh tr\u00ecnh ki\u1ebfn t\u1ea1o d\u1ef1 \u00e1n Nobu Residences \u0111\u1ea7u ti\u00ean t\u1ea1i \u0110\u00f4ng Nam \u00c1, \u0111\u1ed9i ng\u0169 \u0111\u1ea7y nhi\u1ec7t huy\u1ebft c\u1ee7a Nobu \u0110\u00e0 N\u1eb5ng \u0111\u00e3 h\u1ed9i t\u1ee5 t\u1ea1i Bangkok, Th\u00e1i Lan trong m\u1ed9t ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e0o t\u1ea1o chuy\u00ean bi\u1ec7t. \u0110\u01b0\u1ee3c thi\u1ebft k\u1ebf nh\u1eb1m kh\u01a1i d\u1eady s\u1ef1 th\u1ea5u c\u1ea3m s\u00e2u s\u1eafc v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u Nobu l\u1eebng danh to\u00e0n c\u1ea7u, s\u1ef1 ki\u1ec7n l\u00e0 s\u1ef1 k\u1ebft h\u1ee3p gi\u1eefa nh\u1eefng ki\u1ebfn th\u1ee9c chi\u1ebfn l\u01b0\u1ee3c chuy\u00ean s\u00e2u v\u00e0 nh\u1eefng th\u1eed th\u00e1ch b\u1ea5t ng\u1edd, qua \u0111\u00f3 kh\u1eb3ng \u0111\u1ecbnh m\u1ed9t ch\u00e2n l\u00fd: trong l\u0129nh v\u1ef1c b\u1ea5t \u0111\u1ed9ng s\u1ea3n h\u00e0ng hi\u1ec7u, ngh\u1ec7 thu\u1eadt k\u1ec3 chuy\u1ec7n ch\u00ednh l\u00e0 y\u1ebfu t\u1ed1 “gi\u1eef ng\u00f4i v\u01b0\u01a1ng”.<\/p>\n

\"VCRE<\/a><\/p>\n

\"VCRE<\/a><\/p>\n

H\u1ed9i th\u1ea3o quy t\u1ee5 nh\u1eefng chuy\u00ean gia d\u1ea1n d\u00e0y kinh nghi\u1ec7m trong ng\u00e0nh, m\u1ed7i ng\u01b0\u1eddi \u0111\u1ec1u mang \u0111\u1ebfn nh\u1eefng ki\u1ebfn th\u1ee9c chuy\u00ean m\u00f4n s\u00e2u s\u1eafc v\u00e0 \u0111\u1eaft gi\u00e1.<\/b><\/p>\n

Trong phi\u00ean th\u1ea3o lu\u1eadn “Khi B\u1ea5t \u0111\u1ed9ng s\u1ea3n H\u1ea1ng sang K\u1ec3 chuy\u1ec7n Th\u01b0\u01a1ng hi\u1ec7u”<\/b> (When Luxury Real Estate Tells a Brand Story), \u00f4ng Leong Boon Hoe, Nh\u00e0 s\u00e1ng l\u1eadp ki\u00eam CEO c\u1ee7a Arcadia Consulting, c\u00f9ng \u00f4ng Jack Liew, Ph\u00f3 Ch\u1ee7 t\u1ecbch C\u1ea5p cao, \u0111\u00e3 c\u00f9ng nhau gi\u1ea3i m\u00e3 nh\u1eefng y\u1ebfu t\u1ed1 c\u1ed1t l\u00f5i c\u1ee7a d\u00f2ng b\u1ea5t \u0111\u1ed9ng s\u1ea3n h\u00e0ng hi\u1ec7u (brand-driven real estate). Trong m\u1ed9t th\u1ebf gi\u1edbi n\u01a1i s\u1ef1 xa x\u1ec9 \u0111\u00e3 tr\u1edf n\u00ean ph\u1ed5 bi\u1ebfn, ch\u00ednh c\u00e2u chuy\u1ec7n th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ea7y s\u1ee9c thuy\u1ebft ph\u1ee5c m\u1edbi l\u00e0 y\u1ebfu t\u1ed1 t\u1ea1o n\u00ean v\u1ecb th\u1ebf kh\u00e1c bi\u1ec7t v\u00e0 \u0111\u1ed9c b\u1ea3n cho m\u1ed9t d\u1ef1 \u00e1n.<\/p>\n

Ti\u1ebfp n\u1ed1i n\u1ec1n t\u1ea3ng \u0111\u00f3, chuy\u00ean \u0111\u1ec1 “NOBU: Ph\u00eda sau \u00c1nh H\u00e0o quang”<\/b> (NOBU: Behind the Glory) \u0111\u00e3 h\u00e9 m\u1edf nh\u1eefng quy tr\u00ecnh v\u1eadn h\u00e0nh n\u1ed9i b\u1ed9 c\u1ee7a Nobu Hospitality. Ban l\u00e3nh \u0111\u1ea1o tham gia chia s\u1ebb bao g\u1ed3m \u00f4ng Lee Lin, Gi\u00e1m \u0111\u1ed1c Khu v\u1ef1c Ch\u00e2u \u00c1 – Th\u00e1i B\u00ecnh D\u01b0\u01a1ng c\u1ee7a Nobu; \u00f4ng Andrew Bozoki, B\u1ebfp tr\u01b0\u1edfng \u0110i\u1ec1u h\u00e0nh; v\u00e0 b\u00e0 Leila Shina, T\u1ed5ng Qu\u1ea3n l\u00fd Nobu Bangkok. C\u00e1c di\u1ec5n gi\u1ea3 \u0111\u00e3 mang \u0111\u1ebfn g\u00f3c nh\u00ecn th\u1ef1c t\u1ebf v\u1ec1 nh\u1eefng n\u1ed7 l\u1ef1c c\u1ea7n thi\u1ebft \u0111\u1ec3 duy tr\u00ec danh ti\u1ebfng l\u1eaby l\u1eebng c\u1ee7a Nobu, t\u1eeb s\u1ef1 xu\u1ea5t s\u1eafc trong kh\u00e2u v\u1eadn h\u00e0nh cho \u0111\u1ebfn nh\u1eefng tr\u1ea3i nghi\u1ec7m \u1ea9m th\u1ef1c \u0111\u1ea7y s\u00e1ng t\u1ea1o.<\/p>\n

\"VCRE<\/a><\/p>\n

\"VCRE<\/a><\/p>\n

M\u1ed9t trong nh\u1eefng \u0111i\u1ec3m nh\u1ea5n c\u1ee7a s\u1ef1 ki\u1ec7n l\u00e0 phi\u00ean th\u1ea3o lu\u1eadn “NOBU: Nh\u1eefng C\u00e2u chuy\u1ec7n Ch\u01b0a k\u1ec3” (NOBU: Untold Stories), v\u1edbi s\u1ef1 tham gia c\u1ee7a \u00f4ng V\u00f5 Th\u00e0nh L\u00e2m, T\u1ed5ng Gi\u00e1m \u0111\u1ed1c Viet Capital Real Estate, ng\u01b0\u1eddi \u0111\u00e3 mang \u0111\u1ebfn nh\u1eefng g\u00f3c nh\u00ecn s\u00e2u s\u1eafc v\u1ec1 tri\u1ebft l\u00fd th\u01b0\u01a1ng hi\u1ec7u Nobu. Nh\u1ea5n m\u1ea1nh t\u1ea7m quan tr\u1ecdng c\u1ee7a vi\u1ec7c th\u1ea5u hi\u1ec3u \u0111\u1ed9ng l\u1ef1c c\u1ee7a t\u1ea7ng l\u1edbp kh\u00e1ch h\u00e0ng th\u01b0\u1ee3ng l\u01b0u, \u00f4ng L\u00e2m \u0111\u00e3 ph\u00e2n t\u00edch vai tr\u00f2 c\u1ed1t y\u1ebfu c\u1ee7a d\u1ecbch v\u1ee5 c\u00e1 nh\u00e2n h\u00f3a chuy\u00ean s\u00e2u v\u00e0 chi\u1ebfn l\u01b0\u1ee3c t\u01b0\u01a1ng t\u00e1c kh\u00e1ch h\u00e0ng trong vi\u1ec7c thu h\u00fat v\u00e0 duy tr\u00ec s\u1ef1 quan t\u00e2m \u0111\u1ed1i v\u1edbi c\u00e1c d\u1ef1 \u00e1n b\u1ea5t \u0111\u1ed9ng s\u1ea3n h\u1ea1ng sang.<\/p>\n

Gi\u1eef v\u1eefng tinh th\u1ea7n h\u01b0\u1edbng t\u1edbi s\u1ef1 xu\u1ea5t s\u1eafc c\u1ee7a Nobu, bu\u1ed5i h\u1ed9i th\u1ea3o c\u00f2n mang \u0111\u1ebfn c\u00e1c ho\u1ea1t \u0111\u1ed9ng th\u1ef1c chi\u1ebfn s\u00f4i n\u1ed5i, \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf nh\u1eb1m th\u1eed th\u00e1ch v\u00e0 t\u00f4i luy\u1ec7n k\u1ef9 n\u0103ng cho c\u00e1c “Nobu Firers” \u2013 \u0111\u1ed9i ng\u0169 \u0111\u1ea1i s\u1ee9 tinh nhu\u1ec7 \u0111\u01b0\u1ee3c \u0111\u00e0o t\u1ea1o \u0111\u1eb7c bi\u1ec7t c\u1ee7a Nobu \u0110\u00e0 N\u1eb5ng. C\u00e1c b\u00e0i t\u1eadp th\u1ef1c h\u00e0nh n\u00e0y th\u00fac \u0111\u1ea9y ng\u01b0\u1eddi tham gia v\u1eadn d\u1ee5ng ngay ki\u1ebfn th\u1ee9c v\u1eeba h\u1ecdc, t\u1eeb vi\u1ec7c m\u00f4 ph\u1ecfng nh\u1eefng m\u00e0n thuy\u1ebft tr\u00ecnh b\u00e1n h\u00e0ng \u0111\u1ea7y \u00e1p l\u1ef1c cho \u0111\u1ebfn vi\u1ec7c x\u1eed l\u00fd c\u00e1c t\u00ecnh hu\u1ed1ng kh\u00e1ch h\u00e0ng h\u00f3c b\u00faa. \u0110\u01b0\u1ee3c bi\u00ean so\u1ea1n k\u1ef9 l\u01b0\u1ee1ng, ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e0o t\u1ea1o n\u00e0y v\u1eeba mang t\u00ednh th\u1ef1c ti\u1ec5n cao, v\u1eeba th\u1ec3 hi\u1ec7n t\u1ea7m nh\u00ecn l\u1edbn, trang b\u1ecb cho \u0111\u1ed9i ng\u0169 m\u1ed9t l\u1ed9 tr\u00ecnh h\u00e0nh \u0111\u1ed9ng c\u1ee5 th\u1ec3 \u0111\u1ec3 hi\u1ec7n th\u1ef1c h\u00f3a t\u1ea7m nh\u00ecn c\u1ee7a Nobu t\u1ea1i khu v\u1ef1c.<\/p>","protected":false},"excerpt":{"rendered":"

Tr\u00ean h\u00e0nh tr\u00ecnh ki\u1ebfn t\u1ea1o d\u1ef1 \u00e1n Nobu Residences \u0111\u1ea7u ti\u00ean t\u1ea1i \u0110\u00f4ng Nam \u00c1, \u0111\u1ed9i ng\u0169 \u0111\u1ea7y nhi\u1ec7t huy\u1ebft<\/p>\n","protected":false},"author":1,"featured_media":10212,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[413,423],"tags":[],"class_list":["post-10210","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-news-events"],"acf":[],"_links":{"self":[{"href":"https:\/\/nabigetaconsult.com\/vi\/wp-json\/wp\/v2\/posts\/10210","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/nabigetaconsult.com\/vi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/nabigetaconsult.com\/vi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/nabigetaconsult.com\/vi\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/nabigetaconsult.com\/vi\/wp-json\/wp\/v2\/comments?post=10210"}],"version-history":[{"count":2,"href":"https:\/\/nabigetaconsult.com\/vi\/wp-json\/wp\/v2\/posts\/10210\/revisions"}],"predecessor-version":[{"id":10351,"href":"https:\/\/nabigetaconsult.com\/vi\/wp-json\/wp\/v2\/posts\/10210\/revisions\/10351"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/nabigetaconsult.com\/vi\/wp-json\/wp\/v2\/media\/10212"}],"wp:attachment":[{"href":"https:\/\/nabigetaconsult.com\/vi\/wp-json\/wp\/v2\/media?parent=10210"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/nabigetaconsult.com\/vi\/wp-json\/wp\/v2\/categories?post=10210"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/nabigetaconsult.com\/vi\/wp-json\/wp\/v2\/tags?post=10210"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}